What I Want To Be When I Grow Up

Saw the following question on humanfactors.com:
Do you know names of roles that usually focus on usability? Our company currently uses the term User Advocate, but it seems to cause some controversy on teams. What other names for this role have you seen?

Dr. Eric Schaffer replies:
Well this is an entertaining question. Off the top of my head….

So there you have it folks. I want to be one of those things Eric mentions. Sounds pretty cool, huh? Can anyone come up with more smart sounding names for the usability profession?