User Experience Starts With Installer Icons

User experience is an all round product. It is much more than the logo on your site or the way your application works. I was given a reminder of this when Flock 1.0 Beta was released a couple of days ago. As a long time user of the browser, I downloaded and installed it. My other main browser, Opera was also updated and I had to download the installer file. What struck me was the difference in appearance of these installer icons.

I am not sure if the reason why the Opera installer icon did not look like it’s logo but I do know that the Flock icon definitely adds value to the experience of installing Flock. It just makes it slightly more appealing to click on the icon and install the browser.