http://www.peterpixel.nl/writings/advertising-utopia/ Thu, 02 Feb 2012 16:12:09 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.peterpixel.nl/writings/advertising-utopia/comment-page-1/#comment-6266 Rogier Thu, 15 Nov 2007 12:26:47 +0000 http://www.peterpixel.nl/writings/advertising-utopia/#comment-6266 I agree that 20 somethings have so called banner blindness and additional ways need to be invented to reach this target group. But people less experienced with the internet, and yes there are still many of them and they will stay around for a while, are not blind for traditional banners. A banner which is not too rude is often seen as part of the website and not as advertisement. The amount of money spend on banners, still, proofs this. Online banner campaigns are not dead. Just slightly injured by the 20 somethings. I agree that 20 somethings have so called banner blindness and additional ways need to be invented to reach this target group. But people less experienced with the internet, and yes there are still many of them and they will stay around for a while, are not blind for traditional banners. A banner which is not too rude is often seen as part of the website and not as advertisement. The amount of money spend on banners, still, proofs this. Online banner campaigns are not dead. Just slightly injured by the 20 somethings.

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